EQuidity

irm & Pre-IPO advisory

Equidity's CEO, Mona DeFrawi, has spent most of her last 20 years supporting the fundraising and capital markets needs of several public companies, private equity funds, and private companies mostly on IPO track. Since 2007, she has dedicated her career to the current capital markets and IPO crisis, and to helping companies surmount the obstacles of our current high velocity, high volume trading environment that creates deflationary pressures on young companies who have not yet built a stable shareholder base. Below are the critical factors identified that have developed into today's market conditions:

By identifying the factors behind today's market conditions, Equidity was able to design tools and services that allow long-term growth investors – both company management and institutional investors – to develop the direct relationships and information exchange they need to sustain their investing needs. Critical to creating effective solutions is the understanding of shareholder base composition and how the balance of stability and liquidity in trading can have powerful effects on valuation and aftermarket performance. Below is a thumbnail schematic to explain this concept:

Selected companies can utilize our platform, investor forums, online activities and Investors Network as tools for managing their financial marketing programs, along with the support of their investor relations personnel and investment bankers, as needed. Equidity also offers customized IRM (Investor Relationship Management) advisory to companies interested in a higher level of service and support, all the way up to white-glove service, supporting CEOs and management teams. From messaging and materials development, to team coaching and investor meeting scheduling, a customized program can be created for your needs and budget.

For successful IPOs in today's capital markets, companies must begin to have conversations with long-term public investors years before considering their IPO. These institutional investors demand deep knowledge and research of your company, industry, prospects, and require conversations with management that include consistent meeting of milestones over time. Making a five or six year, large stake investment in a company is a very different proposition than a short-term trade that will last only days. Both liquidity and stability are needed for balanced trading that allows stock price to reflect actual fundamentals, rather than function more from deflationary trading logistics alone. Equidity is designed to support long-term investing and the economic development it generates.

Equidity's team provides customized levels of support as you consider and prepare for your IPO and includes extended teams of top attorneys and accounting firms, and referrals to investment banking partners. We provide the leading edge IRM tools and support needed to ensure a successful entrance into public stature and the critical aftermarket support for continued future success.