EQuidity

Over the past decade multiple factors have come together to create permanent changes in the capital markets' sales and marketing function for stock and other financial products.

Today's capital market infrastructure does not support its intention to effectively allocate capital — especially for the small- and mid-cap venture-backed companies that are the job creation and economic development engine of the US.

This is the root of the current economic crisis which will not disappear until the markets once again support long-term value creation vs. the high volume, high velocity trading that today's infrastructure incentivizes. These are not market cycle issues - but market structure issues that will not change without intervention.

Stock price should reflect directly a company's performance and prospects. Today's markets are creating valuations that are detached from fundamentals, indicating that price reflects current trading logistics and structural issues, instead of actual company performance.

Now companies have solutions specially designed for today's structure issues — through Equidity's IRM tools (Investor Relationship Management) to empower their own financial products' marketing — for healthy capital markets that support their growth and success.

Equidity is committed to promoting long-term growth investing and fundamentals-based valuations, and to ensuring that all of our activities reflect our values of integrity, quality and our core goal of always fostering economic growth.

About Mona

Mona DeFrawi founded Equidity to solve the biggest problem plaguing the venture industry and economy for the last decade – the lack of primary liquidity, IPOs, and healthy returns – which is blocking the job and growth engine of the US & global economies. Mona’s expertise in fundraising, IPOs, investor relationship management, and corporate development, has guided entrepreneurs and investors for over 20 years. In 2010, Mona was honored as one of the Silicon Valley Business Journal's "Women of Influence."

Previously, Mona was CEO & Founder of InsideVenture, a financial marketing utility offering liquidity solutions. Inside Venture was acquired by SecondMarket in fall 2009, for its private market division, which announced $500M of transactions in January 2011. In 2007, Mona raised CapGen Financial's first time $500M private equity fund in under 7 months, as Director, alongside Managing Principal Eugene Ludwig, Founder of Promontory Financial Group and former Comptroller of the Currency and Vice Chairman of Bankers Trust/Deutsche Bank. Mona also served as VP of Corporate Development and Director, Investor Relations for USinternetworking, Martek Biosciences, Meridian Medical Technologies & Crop Genetics, helping manage two IPOs, one public, post-merger turnaround, and the investor relations programs for all four companies.

A passionate supporter of innovation, Mona authored legislation in 1998 and successfully lobbied for Maryland pension fund investments in venture capital, that today total nearly $3B. She also served as Maryland’s Technology Commercialization Specialist for DBED, and IP Marketing Manager for the University of Maryland’s Technology Transfer Office. Mona also founded VentureQuest, a fundraising and business development advisory firm, and over her career, Mona advised over a hundred start-up companies, and founded four, two of which were acquired. Mona is an honors graduate of both Duke University (BA) and the University of Maryland (MBA), and also served as an adjunct faculty member of Johns Hopkins University, School of Engineering, where she created and taught the graduate level Entrepreneurship course.